Low Feature Usage: Is Promotion the Right Response?
A view on when low feature usage calls for better promotion, a product improvement, or leaving a useful specialised feature alone.
Blog
I write about product management, growth, GEO, AI, strategy, and creativity, informed by my work with teams, customers, and the decisions that shaped my work. Here I share what I’m learning, the opinions I’m forming, and the questions I’m still working through.
What search needs from a framework migration
Practical checks for metadata, missing pages and crawler rules when changing your website’s technology, plus ways to automate them at scale.
The opportunity that WebMCP presents to governmental websites
How structured website tools could help people complete public services across departments, and what government teams would need to protect.
What Does “90% Accurate” Mean for an AI Feedback Tool?
What AI feedback accuracy measures, how errors affect prioritisation, and what evidence to check before a summary influences your roadmap.
Customers show interest. Why aren’t they switching?
Using Jobs to Be Done to investigate a stalled switch and decide what to change.
What a deck of cards can teach us about product decisions
How playing cards reveal trade-offs in durability, replacement cost, trust, and design, and what those differences mean for product decisions.
Does GEO Reward Distribution More Than Owned Content?
What published research can tell us about AI visibility, source ownership, and where to spend the next unit of content effort.