Customers show interest. Why aren’t they switching?
Using Jobs to Be Done to investigate a stalled switch and decide what to change.
Blog
I write about product management, growth, GEO, AI, strategy, and creativity, informed by my work with teams, customers, and the decisions that shaped my work. Here I share what I’m learning, the opinions I’m forming, and the questions I’m still working through.
What a deck of cards can teach us about product decisions
How playing cards reveal trade-offs in durability, replacement cost, trust, and design, and what those differences mean for product decisions.
Does GEO Reward Distribution More Than Owned Content?
What published research can tell us about AI visibility, source ownership, and where to spend the next unit of content effort.